Learn About Climate Impacts & Risks

A lot of communication about climate change gets it right about the risk and possible negative scenarios, but wrong about how we try to accomplish the critical goal of not just raising public concern, but moving people to action. That’s because it appeals to reason, and reason is not what drives human behavior. It is a challenge that we must overcome in finding effective and efficient ways to not only communicate the science as evidence of anthropogenic climate change, but mobilize public support for action and solutions. - Amanda Griffiths, Creative Director at Climate XChange